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Table of Contents below....
Acknowledgments, vii
Introduction, ix
How to Use This Program, A Note from Karen and Ann, ixWEEK 1: Prepare & Prioritize
Home Sale Success Story brought to you by Laurie Calhoun, of Gloria Home Staging, a Seminole County Florida Home Stager, page 1
DAY 1:
Get Ready to Sell, 3
"Seller Sabotage Syndrome" 6
DAY 2:
Study Your Competition, 7
When Emotional Attachment Gets in the Way, 9
Estimate of Net Proceeds, 10
DAY 3:
Start Thinking Like a Buyer, 11
What You Should Know About Today’s Buyers, 11
"Buyer's Eyes", 12
What Makes Your House Special? 14
What to Include in the Sale, 15
DAY 4:
Seeing Your House Through Buyers’ Eyes - Exterior, 17
Tips for Photographing the Exterior of Your House, 17Exterior Checklist and Action Steps, 18
Are You Resisting Making Those Repairs? 22
DAY 5:
Seeing Your House Through Buyers’ Eyes - Landscaping, 23
Landscaping Checklist, 23
DAY 6:
Seeing Your House Through Buyers’ Eyes - Interior, 27
Tips for Photographing the Interior of Your House, 27Interior Checklist and Action Steps, 28
When Flooring Changes Are Needed, 31
DAY 7:
Prioritize Your To-Do List, 37
Home Sale Success Story brought to you by Karen Eubank of Eubank Staging a Home Stager from Dallas, Texas, 39
WEEK 2: De-Clutter, De-Personalize & Start Packing
Home Sale Success Story brought to you by Lisa Leonardi, of The Room Doctor, a stager and designer from Madison Connecticut, 41
DAY 8:
De-Personalize, 43
Why De-Personalize? 44
Storage Checklist, 46
DAY 9:
Create a Feeling of Spaciousness, 47
Make Your Home More Spacious, 48
Your “Less is More” Action Plan Plan, 49
Tips for Removing Wallpaper, 51
DAY 10:
De-Clutter, 53
Steps to De-Cluttering Your Home, 53
De-Cluttering Action Plan, 54
DAY 11:
De-Clutter Kitchens & Baths, 55
De-Clutter the Kitchen, 55
De-clutter Bathrooms & Laundry Room, 56
DAY 12:
De-Clutter Closet, 57
Shopping List, 58
DAY 13:
Research Off-Site Storage, 59
Storage Facility Checklist, 60
Tips for Packing and Moving, 61
DAY 14:
Who Will Help You Sell Your House? 63
Tips for Finding a Real Estate Agent You Can Trust, 64
Home Sale Success Story by Ann Anderson, of Monroe Connecticut, one of the creators of this System, 67
WEEK 3: De-Clutter, Paint & Clean
Home Sale Success Story brought to you by Sue Geurs and Laura Harvey of The Property Promoters, home stagers from Scottsdale, Arizona, 69
DAY 15:
DE-Clutter the Garage, 71
Steps for Cleaning Out the Garage, 71
Garage Cleaning Action Plan, 72
DAY 16:
De-Clutter the Attic & Basement, 73
Steps for Cleaning Cleaning Out the Attic, 73
Steps for Cleaning Out the Basement, 74
Temporary Storage Solutions, 75
Check Your Furnace and Other Mechanicals, 76DAY 17:
Paint the Exterior of Your House, 77
Top Exterior Color Choices, 78
Exterior Paint Selections, 79
DAY 18:
Paint the Interior of Your House, 81
Top Interior Color Choices, 82Do-It-Yourself Painting Tips, 83
Interior Paint Selections, 84
What To Do with a 'Popcorn' Textured Ceiling, 85
DAY 19:
Clean Sells, 87
DAY 20:
Take the “Sniff Test”, 91
Selling a House with Pets, 92
DAY 21:
Plan a Yard Sale, 93
Yard Sale Prep List, 94
Yard Sale Action Plan, 95
Home Sale Success Story brought to you by Cara Riley, a Real Estate Consultant, Author and Speaker from Williams, Arizona, 97
WEEK 4: Get Ready for "Show Time"
Home Sale Success Story brought to you by Kate Case of Kate's Home Staging in New York, 99
DAY 22:
Prepare to Set the Stage, 101
Room Review Checklist, 102
DAY 23:
Set the Stage – Furniture, 107
Tips for Determining Traffic Patterns, 107
Focal Points, 108
Furniture Placement, 109
DAY 24:
Set the Stage - More Furniture, 113
Camouflage Older Furnishings, 114
Tips for Hiring a Staging Professional, 115
DAY 25:
Set the Stage - Window Treatments, 117
Suggested Window Treatments, 117
Tips for Installing Window Treatments, 120
DAY 26:
Set the Stage – Lighting, 121
Tips for Lighting a House for Sale, 121
Try Before You Buy, 123
DAY 27:
Set the Stage – Artwork & Accessories, 125
Artwork, 125
Tips for Hanging Artwork, 127
Ideas for Instant Art brought to you by Jennifer Napolitano of JNdesign, 128
Accessories, 129
Creative Ideas for Accessories, 130
DAY 28:
Set the Stage – Kitchen & Bath, 133
Shopping List, 134
Home Sale Success Story brought to you by Karen Otto of Home Star Staging, a home stager from Plano, Texas, 135
FINAL DAYS: List Your House & Test Your Knowledge
Home Sale Success Story brought to you by, Karen Bernetti, one of the authors of this System, 137
DAY 29:
List Your House, 139
Questions to Ask the Agent Who Will Represent You, 140
The Real Estate Transaction ... When Things Go Wrong, 141
Take a Vacation, 142
DAY 30:
Getting Ready for Show Time, 143
Tips for Selling Your House During the Winter Months, 144
Tips for a Successful Open House, 145
Home Sale Success Story brought to you by Sally Allen of A Place for Everything, LLC, an organizer and Mover Manager from Denver, Colorado, 146
BONUS DAY 31: Review What You’ve Learned
Test Your Knowledge, 147
Home Sale Success Story brought to you by Mannie Tantawy of Dressing Homes to Sell, Serving the Northern Virginia and DC-Metro area, 153
APPENDIX 1: Visual Aids
Curb Appeal, 155
Patio and Deck, 156
The Front Entrance, 157
The Entrance Hall, 157
Kitchen & Bath, 158
Dining Room, 160
Master Bedroom, 161
Living and Family Room, 162
The Finishing Touches, 163
Colors, 165
Creative Ideas, 165
APPENDIX 2: Working with a Staging Professional
How to Find a Stager, 167
Services Offered by Staging Professionals, 168
Deciding on the Right Stager, 168
How to Effectively Use a Stager, 169
APPENDIX 3: Hiring a Contractor
Tips for Hiring a Contractor, 171
APPENDIX 4: When Help is Needed
Study by Real Estate Staging Association®, 201
Contractor Information, 173
Realtor Information, 181
Storage Facilities, 185
APPENDIX 5: Test Your Knowledge - Quiz Answers, 189
APPENDIX 6: Before & After Color Photos, 193
APPENDIX 7: Feng Shui Staging Tips, 197
Home Sale Success Story by Christine Conway, Certified Feng Shui Professional and Feng Shui Stager of Sterling, Massachusetts, 199
APPENDIX 8: Surveys, Studies, and Statistics
Study by National Association of Realtors®, 203
2009 HomeGain Survey Results, 204
SPECIAL BONUS SECTION!
Photo Journal to Showcase YOUR Before and After Photos
RECORDED INTERVIEWS WITH INDUSTRY EXPERTS:
CD 1: Getting Started with Karen & Ann
CD 2: Applying Feng Shui Techniques to Sell Your House with Christine Conway
CD 3: Overcoming the Challenges of Selling a Vacant Home and Staging Tips with The Room Doctor, Lisa Leonardi
CD 4: De-Cluttering, Packing, Moving Tips from Sally Allen, Professional Oganizer and Certified Relocation and Transition Specialist
CD 5: Resources for Sellers from Dan Eason of Energized Seller